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संयुक्त राष्ट्र महिला 2020 एशिया-प्रशांत WEPs पुरस्कार:
क्षेत्रीय विजेताओं से मिलें
MALAYSIA
हम पहली बार संयुक्त राष्ट्र महिला 2020 एशिया-प्रशांत WEPs पुरस्कारों के विजेताओं की घोषणा करने के लिए उत्साहित हैं!
लैंगिक समानता और महिला आर्थिक सशक्तिकरण को आगे बढ़ाने के लिए खुद को प्रतिबद्ध करने वाले सभी विजेताओं को बहुत-बहुत बधाई। विभिन्न देशों, क्षेत्रों और क्षेत्रों के इन जेंडर चैंपियन को क्रमशः उनकी उत्कृष्ट नेतृत्व प्रतिबद्धता, युवा नेतृत्व, लिंग-समावेशी कार्यस्थल, लिंग-उत्तरदायी बाज़ार, समुदाय और उद्योग जुड़ाव और COVID-19 कार्रवाई के लिए स्वीकार किया जाता है।
विजेताओं
Elizabeth Lee
CEO, Sunway Education Group
Professor Elizabeth Lee Fuh Yen, Chief Executive Officer at Sunway Education Group (SEG), is recognized both locally and internationally for her contributions to women’s empowerment and educational causes. Notably, her doctorate by Victoria University has recognized her role as a distinguished educator on issues specific to women’s education. Under Elizabeth’s leadership, SEG has developed into a dynamic group of 17 institutions, including Sunway University, College, and International School. Currently, SEG empowers 30,000 students, of which 56% are female.
In 1992, Sunway College’s top management consisted of 90% male and 10% female leaders, Elizabeth as the only female manager represented. Through Elizabeth’s active leadership in gender equality and advocacy of women’s empowerment in the workplace, women hold six out of the ten senior-most management positions as of 2020. 58% of SEG’s managerial roles are led by women and over 65% of SEG’s workforce are women. Elizabeth’s advocacy for women’s active role in the workplace has led to several advancements at SEG, including lactation rooms, gender-inclusive hiring practices, flexible work arrangements, and sexual harassment policies.
To further strengthen SEG’s commitment to gender equality, marketing and promotional materials continue to highlight gender equality and inclusivity.
Professor Elizabeth Lee Fuh Yen, Chief Executive Officer at Sunway Education Group (SEG), is recognized both locally and internationally for her contributions to women’s empowerment and educational causes. Notably, her doctorate by Victoria University has recognized her role as a distinguished educator on issues specific to women’s education. Under Elizabeth’s leadership, SEG has developed into a dynamic group of 17 institutions, including Sunway University, College, and International School. Currently, SEG empowers 30,000 students, of which 56% are female.
In 1992, Sunway College’s top management consisted of 90% male and 10% female leaders, Elizabeth as the only female manager represented. Through Elizabeth’s active leadership in gender equality and advocacy of women’s empowerment in the workplace, women hold six out of the ten senior-most management positions as of 2020. 58% of SEG’s managerial roles are led by women and over 65% of SEG’s workforce are women. Elizabeth’s advocacy for women’s active role in the workplace has led to several advancements at SEG, including lactation rooms, gender-inclusive hiring practices, flexible work arrangements, and sexual harassment policies.
To further strengthen SEG’s commitment to gender equality, marketing and promotional materials continue to highlight gender equality and inclusivity.
Toh Yin Li
Co-Founder, Women at Maxis
Toh Yin Li, Co-Founder of Women at Maxis, has spearheaded dialogue and initiatives on gender equality at Maxis. What started as lunch conversations between eight young women employees on issues from career progression to nursing facilities, progressed into Maxis’ resource group, Women at Maxis, with now more than 300active members and engagement with more than 1,000 employees through the Group’s events.
Toh Yin Li led collaborations with Lean In Malaysia to implement the Lean In Framework on Circles, which spurred the formation of a focus group of 10-15 women and men employees to provide peer support through open dialogue on gender equality. Toh Yin Li continues to make an active effort to ensure top-down engagement on gender equality.
With the formation of Women at Maxis, representation of women in management has increased to 38% in 2020 from 32% previously. Additionally, the Group has successfully established an Inclusion and Diversity Department to continue engagement on gender equality. Recognized for her efforts, Toh Yin Li was awarded the Divisional Spot Award at Maxis in 2020.
Toh Yin Li, Co-Founder of Women at Maxis, has spearheaded dialogue and initiatives on gender equality at Maxis. What started as lunch conversations between eight young women employees on issues from career progression to nursing facilities, progressed into Maxis’ resource group, Women at Maxis, with now more than 300active members and engagement with more than 1,000 employees through the Group’s events.
Toh Yin Li led collaborations with Lean In Malaysia to implement the Lean In Framework on Circles, which spurred the formation of a focus group of 10-15 women and men employees to provide peer support through open dialogue on gender equality. Toh Yin Li continues to make an active effort to ensure top-down engagement on gender equality.
With the formation of Women at Maxis, representation of women in management has increased to 38% in 2020 from 32% previously. Additionally, the Group has successfully established an Inclusion and Diversity Department to continue engagement on gender equality. Recognized for her efforts, Toh Yin Li was awarded the Divisional Spot Award at Maxis in 2020.
Intel Malaysia
Intel Malaysia is committed to represent the markets and customers they serve by implementing gender-inclusive strategies in their organization. Intel’s RISE 2030 Inclusive Goals include doubling the number of women in senior and executive roles and exceeding 40% representation of women in technical roles. Intel’s no ‘one-size-fits-all’ approach includes gender-inclusive hiring practices that expand the talent pipeline to girls through STEM-education initiatives, establishing the Women Leadership Council (WLD) Steering Council for skill development, and working with third-party experts to advance pay parity globally.
Intel has surpassed their RISE 2030 Inclusive Goals; women represent over 40% of technical roles at Intel and are on track to double the number of women in leadership by 2030.
Intel has surpassed their RISE 2030 Inclusive Goals; women represent over 40% of technical roles at Intel and are on track to double the number of women in leadership by 2030.
CnetG Asia Sdn Bhd
CnetG Asia is committed to ensuring their clients’ hiring process is inclusive. CnetG Asia’s gender-inclusive hiring strategy includes presenting annual reports to key clients on gender composition in their hiring process, promoting women in leadership through CnetG’s ‘Leadership Development and Coaching for Women Leaders’ initiative, and coaching female candidates through the interview and career transition process.
CnetG Asia co-founded Malaysia Women in Energy – driving the development of Recruitment, Promotion, and Retention Best Practices accepted by the Minister of Science, Energy, and Technology in 2018 and 11 CEOs representing energy companies in Malaysia. Other key initiatives launched include an APAC wide study on ‘Barriers Women Leaders Face’ in collaboration with CCL and roundtable discussions held with Chambers of Commerce to promote dialogue on women’s advancement in the workplace.
CnetG Asia co-founded Malaysia Women in Energy – driving the development of Recruitment, Promotion, and Retention Best Practices accepted by the Minister of Science, Energy, and Technology in 2018 and 11 CEOs representing energy companies in Malaysia. Other key initiatives launched include an APAC wide study on ‘Barriers Women Leaders Face’ in collaboration with CCL and roundtable discussions held with Chambers of Commerce to promote dialogue on women’s advancement in the workplace.
Standard Chartered Malaysia
Future makers by Standard Chartered is a global initiative formed to tackle inequality and promote greater economic inclusion for disadvantaged youth in low-income households, particularly girls and youth with visual impairments. Between 2019 to 2020, Standard Chartered raised USD$50 million for the Future makers program, reaching 366,000 youth across 35 markets in Malaysia. One goal of Future makers is to equip adolescent girls with the skills to be leaders in their communities and families. To achieve this, Standard Chartered has partnered with Women Win and WOMEN: girls to develop Goal, a girl empowerment program that promotes communication skills, women’s health, financial literacy, and community resources through sports-based sessions.
In the past decade, Goal has reached more than 646,000 girls and over 56,000 girls and young women in 2020.
In the past decade, Goal has reached more than 646,000 girls and over 56,000 girls and young women in 2020.
GoodKids Malaysia
GoodKids Academy is an online learning management system promoting self-management and mental health management tools to address online gender-based violence, domestic violence, and stigmas associated with mental health in marginalized communities in Malaysia. GoodKids Academy has collaborated with Kryss Network and Monsters Among Us, two organizations that champion female empowerment, to run workshops that address online gender-based violence. White Flag, a biproduct of GoodKids Academy, performs outreach initiatives to women and their families in economic distress. In 2020, GoodKids successfully crowdfunded supplies and money for bills and utilities for women and families infected with COVID-19.
GoodKids Malaysia believes it takes a village to address the systemic challenges in Malaysia’s marginalized communities and are identifying partners to advance their content and bridge communication gaps with beneficiaries.
GoodKids Malaysia believes it takes a village to address the systemic challenges in Malaysia’s marginalized communities and are identifying partners to advance their content and bridge communication gaps with beneficiaries.
प्रथम उपविजेता
Leong Wai Yie
Perdana University
Dr. Leong Wai Yie, Chair of IET Malaysia and IET Industry 4.0 Technical Network, is an active advocator of EDI (Equity, Diversity, and Inclusion) in the discipline of engineering. Women engineers lack representation and visibility, which challenges their opportunities to advance professionally and demonstrate their technical expertise. As the Vice President of the Institution of Engineers Malaysia and Women in Engineering Committee of the World Federation of Engineering Organizations (WFEO), Dr. Wai Yie has engaged with international audiences to promote EDI and has actively facilitated exchanges specific to women’s empowerment in the ASEAN engineering community.
In response to the many barriers ASEAN women in engineering face, Dr. Wai Yie successfully developed an online communications strategy in collaboration with IET Malaysia Networks, resulting in over 100 webinars, workshops, and conferences to engage with women engineers and to promote active collaboration. As the Taskforce Lead for EDI, Dr. Wai Yie and her team have formalised the EDI Charter for WFEO, in addition to proposing to the Government of Malaysia to raise the benchmark for women’s participation in top management to 30%.
Dr. Wai Yie continues to impact women issues specific to engineering through an EDI-lens, in collaboration with international organizations including UNESCO and UN Women.
Dr. Leong Wai Yie, Chair of IET Malaysia and IET Industry 4.0 Technical Network, is an active advocator of EDI (Equity, Diversity, and Inclusion) in the discipline of engineering. Women engineers lack representation and visibility, which challenges their opportunities to advance professionally and demonstrate their technical expertise. As the Vice President of the Institution of Engineers Malaysia and Women in Engineering Committee of the World Federation of Engineering Organizations (WFEO), Dr. Wai Yie has engaged with international audiences to promote EDI and has actively facilitated exchanges specific to women’s empowerment in the ASEAN engineering community.
In response to the many barriers ASEAN women in engineering face, Dr. Wai Yie successfully developed an online communications strategy in collaboration with IET Malaysia Networks, resulting in over 100 webinars, workshops, and conferences to engage with women engineers and to promote active collaboration. As the Taskforce Lead for EDI, Dr. Wai Yie and her team have formalised the EDI Charter for WFEO, in addition to proposing to the Government of Malaysia to raise the benchmark for women’s participation in top management to 30%.
Dr. Wai Yie continues to impact women issues specific to engineering through an EDI-lens, in collaboration with international organizations including UNESCO and UN Women.
Fatin Fatihah Zahari
Microsoft Malaysia
Fatin Fatihah Zahari, Cloud Adoption Engineer at Microsoft Malaysia, is an active advocator of gender equality and has intentionally leveraged her skills to encourage representation of minority groups within the organization and the wider technology industry. Fatin has led women empowerment initiatives at Microsoft as a Developer Community Champion, a Diversity, Inclusion & Allyship Co-Lead, Accessibility Co-Lead, and her latest involvement, AI Lead of Code Without Barriers program.
Learning from previous initiatives, Fatin crafted the AI Lab under the Code Without Barriers program that helps women across various communities to upskill and reskill according to updated cloud computing requirements. This includes demos and case studies at events in collaboration with universities, enterprises, and government agencies in Malaysia. Currently, over 100,000 individuals participate in Microsoft outreach programs in Asia. From a small town herself, Fatin aims to reach women in marginalized communities through other AI skilling initiatives and achieve Microsoft Malaysia’s target of doubling outreach numbers in a two-year period.
Most recently, Fatin spearheaded the first Women in AI Malaysia Summit in September 2021, where Fatin aimed to improve internal awareness at Microsoft on allyship in the tech industry and spearheading diversity in innovation as the end goal.
Fatin Fatihah Zahari, Cloud Adoption Engineer at Microsoft Malaysia, is an active advocator of gender equality and has intentionally leveraged her skills to encourage representation of minority groups within the organization and the wider technology industry. Fatin has led women empowerment initiatives at Microsoft as a Developer Community Champion, a Diversity, Inclusion & Allyship Co-Lead, Accessibility Co-Lead, and her latest involvement, AI Lead of Code Without Barriers program.
Learning from previous initiatives, Fatin crafted the AI Lab under the Code Without Barriers program that helps women across various communities to upskill and reskill according to updated cloud computing requirements. This includes demos and case studies at events in collaboration with universities, enterprises, and government agencies in Malaysia. Currently, over 100,000 individuals participate in Microsoft outreach programs in Asia. From a small town herself, Fatin aims to reach women in marginalized communities through other AI skilling initiatives and achieve Microsoft Malaysia’s target of doubling outreach numbers in a two-year period.
Most recently, Fatin spearheaded the first Women in AI Malaysia Summit in September 2021, where Fatin aimed to improve internal awareness at Microsoft on allyship in the tech industry and spearheading diversity in innovation as the end goal.
Nestle Malaysia
Nestle Malaysia actively drives interventions to improve gender balance within their organization. Key areas where Nestle Malaysia has implemented gender-specific policies include their hiring process; women are integral to the long-term succession of talent at the organization and line managers are trained on unconscious bias to ensure hiring and training practices are inclusive. In preparation for senior leadership roles, women talents are given equal opportunities and exposure to different Nestle markets to deepen their functional competency and enhance leadership skills whilst increasing adaptability and agility. Nestle believes in the power of collaboration to promote awareness on gender equality and women’s empowerment. Nestle Malaysia has partnered with Women Will by Google Malaysia for the MAGGI® Program Mentor Wanita Cukup Berani, a nationwide programme organised to support confidence enhancement, digital upskilling, cooking, and basic entrepreneurship skills.
An indicator of success includes Nestle Malaysia’s Employee Engagement Survey which showed great improvement on how the organization has enabled employees to balance their work and personal life (e.g., increase in scoring from 66% (2016) to 81% (2020)).
An indicator of success includes Nestle Malaysia’s Employee Engagement Survey which showed great improvement on how the organization has enabled employees to balance their work and personal life (e.g., increase in scoring from 66% (2016) to 81% (2020)).
Deloitte SEA
With a global shortage of cocoa farmers on the rise, Deloitte SEA’s initiative, GROW, in collaboration with Barry Callebuat, empowers women and youth in cocoa farming communities in Malaysia through skill development and employment opportunities. Through GROW’s 5-week program, Deloitte SEA aims to increase women’s representation in business and encourage youth to create their own employment opportunities through entrepreneurship training. Key objectives of Deloitte SEA’s initiatives include: 1) encouraging entrepreneurial development and collaboration between youth through access to seed capital, 2) generating sustainable revenue models for youth enterprises related to cocoa farming, and 3) building and retaining youth leaders in cocoa farming businesses; a key metric of progress being women’s participation and ownership of such enterprises.
Deloitte GROW is supported by more than 15 Deloitte participants from ASEAN as the program management team, program facilitators, business coaches/mentors, as well as 10 to 15 people from Barry Callebaut, and the teachers and community members. A key result of GROW includes business coaching; many youth participants found business coaching to be helpful, and some grew their revenue by 400%.
Deloitte GROW is supported by more than 15 Deloitte participants from ASEAN as the program management team, program facilitators, business coaches/mentors, as well as 10 to 15 people from Barry Callebaut, and the teachers and community members. A key result of GROW includes business coaching; many youth participants found business coaching to be helpful, and some grew their revenue by 400%.
Yuki Aizawa
Co-Founder, RINNE Technologies
Yuki Aizawa, Co-Founder of RINNE Technologies, is an advocate for gender equality and promoter of women in leadership in the technology industry. Recognizing the lack of representation of women in technology, particularly in leadership, Yuki embodies three core principles at RINNE: 1) inclusion; strengthening the role of women in the technology sector by promoting financial inclusion of marginalised individuals and MSME-s, 2) innovation; addressing economic inefficiencies and supporting digitalization efforts, and 3) sustainability; promoting sustainable solutions within RINNE’s business model.
RINNE has launched specific IT solutions to aid in workflow automation, which has enabled digitalization and empowered women who were traditionally excluded from the workforce to engage in remote work at home. This includes increased representation of women hired for remote IT roles through RINNE, in addition to the introduction of gender-inclusive hiring practices and workplace policies to promote and retain women talent. Other IT solutions specific to sustainability and inclusion include RINNE’s project specific to underserved and marginalized segments of Malaysia’s population and the blue ocean sector.
Yuki has led in advancing RINNE’s projects through active engagement with investors interested in women’s empowerment, in addition to initiating dialogue with stakeholders at government agencies and associations to promote partnerships and collaboration specific to women’s empowerment.
Yuki Aizawa, Co-Founder of RINNE Technologies, is an advocate for gender equality and promoter of women in leadership in the technology industry. Recognizing the lack of representation of women in technology, particularly in leadership, Yuki embodies three core principles at RINNE: 1) inclusion; strengthening the role of women in the technology sector by promoting financial inclusion of marginalised individuals and MSME-s, 2) innovation; addressing economic inefficiencies and supporting digitalization efforts, and 3) sustainability; promoting sustainable solutions within RINNE’s business model.
RINNE has launched specific IT solutions to aid in workflow automation, which has enabled digitalization and empowered women who were traditionally excluded from the workforce to engage in remote work at home. This includes increased representation of women hired for remote IT roles through RINNE, in addition to the introduction of gender-inclusive hiring practices and workplace policies to promote and retain women talent. Other IT solutions specific to sustainability and inclusion include RINNE’s project specific to underserved and marginalized segments of Malaysia’s population and the blue ocean sector.
Yuki has led in advancing RINNE’s projects through active engagement with investors interested in women’s empowerment, in addition to initiating dialogue with stakeholders at government agencies and associations to promote partnerships and collaboration specific to women’s empowerment.
2nd Runners Up
Tunku Rozita Malek
abrdn Islamic Malaysia Sdn Bhd
Tunku Rozita Malek has been the Independent Director on the Board of Aberdeen Standard Islamic Investments (Malaysia) Sdn Bhd, a global Shariah-based asset management company since 2011. She is also a member of the 30% Club, a global business-led campaign focused on building an ecosystem of partners towards a common goal – the promotion of diversity, equity, and inclusion (DE&I). Tunku is also a member of ICDM (Institute of Corporate Directors Malaysia), a professional institution dedicated to enhancing the professionalism and effectiveness of corporate directors in Malaysia spearheaded by the Securities Commission Malaysia and supported by Bank Negara Malaysia, Bursa Malaysia, and the Capital Market Development Fund.
With the supervision of Tunku and other board members, the firm has set gender targets in place since 2016 and achieved these in 2020. For the percentage of women in roles at the board and senior leadership level, both targets were 33%. The firm reached 45% at board level and 37% fo senior leadership roles as of December 2020. From January 2021, the firm has set new targets that build on their progress and restate the firm’s ongoing commitment to improving diversity.
Tunku recognizes that making progress in diversity and inclusion is critical for the long-term sustainability of companies and economic growth. The firm is committed to pushing forward progress in operations and promoting diversity and inclusion through the firm’s investment activities.
Tunku Rozita Malek has been the Independent Director on the Board of Aberdeen Standard Islamic Investments (Malaysia) Sdn Bhd, a global Shariah-based asset management company since 2011. She is also a member of the 30% Club, a global business-led campaign focused on building an ecosystem of partners towards a common goal – the promotion of diversity, equity, and inclusion (DE&I). Tunku is also a member of ICDM (Institute of Corporate Directors Malaysia), a professional institution dedicated to enhancing the professionalism and effectiveness of corporate directors in Malaysia spearheaded by the Securities Commission Malaysia and supported by Bank Negara Malaysia, Bursa Malaysia, and the Capital Market Development Fund.
With the supervision of Tunku and other board members, the firm has set gender targets in place since 2016 and achieved these in 2020. For the percentage of women in roles at the board and senior leadership level, both targets were 33%. The firm reached 45% at board level and 37% fo senior leadership roles as of December 2020. From January 2021, the firm has set new targets that build on their progress and restate the firm’s ongoing commitment to improving diversity.
Tunku recognizes that making progress in diversity and inclusion is critical for the long-term sustainability of companies and economic growth. The firm is committed to pushing forward progress in operations and promoting diversity and inclusion through the firm’s investment activities.
Digi Telecommunications
To actively promote gender equality at the organizational level, Digi Telecommunications has redefined their policies and introduced a 6-month maternity leave policy for all women employees. This policy is the first of its kind in Malaysia and was introduced to transform Digi into a supportive workplace for women seeking to build their careers and succeed in leadership while playing a key role in their families. The policy enables women employees to take leave and care for their newborns and recover while ensured of the opportunity to return to work. Digi recognizes the importance of work-life balance and wellbeing and offers other flexible work options to encourage women who take maternity leave to continue to engage and advance in their careers.
To date, there are approximately 127 mothers in Digi who have benefitted from this policy. On return to work, women employees are empowered to take on new opportunities and receive support from the organization to transition into work smoothly. In 2020, Digi was the only Malaysian company recognized under the Top 50 companies in Refinitiv’s Diversity and Inclusion (D&I) Index. Most recently, Digi was listed for the first time in the Bloomberg 2021 Gender Equality Index (GEI). These recognitions demonstrate Digi’s long-standing commitment to women’s empowerment in the workplace through sustainable solutions and policies.
To date, there are approximately 127 mothers in Digi who have benefitted from this policy. On return to work, women employees are empowered to take on new opportunities and receive support from the organization to transition into work smoothly. In 2020, Digi was the only Malaysian company recognized under the Top 50 companies in Refinitiv’s Diversity and Inclusion (D&I) Index. Most recently, Digi was listed for the first time in the Bloomberg 2021 Gender Equality Index (GEI). These recognitions demonstrate Digi’s long-standing commitment to women’s empowerment in the workplace through sustainable solutions and policies.
Forest Interactive
As an innovative company aiming to maximize mobile technology for a more connected world, Forest Interactive’s Speak Up, Show Up initiative promotes gender inclusivity by empowering more women to assume leadership positions and creating equitable opportunities for minorities.
For more than 15 years, Forest Interactive has consistently attracted a diverse set of applicants which has paved the way for the organization to expand on a much larger scale. To promote a gender-inclusive workplace, Forest Interactive begins with their talent acquisition process; job descriptions are updated to reflect gender-neutral language and procedures for standardized interviews are practiced limiting unconscious bias. To ensure women and gender-nonconforming individuals are empowered in the workplace, employee-led committees, clubs, and celebrations are encouraged to ensure everyone’s voice is included. In terms of career progression, the organization empowers women to lead projects, participate in personal and career development workshops, and integrate structured arrangements to ensure professional progress toward KPIs.
For more than 15 years, Forest Interactive has consistently attracted a diverse set of applicants which has paved the way for the organization to expand on a much larger scale. To promote a gender-inclusive workplace, Forest Interactive begins with their talent acquisition process; job descriptions are updated to reflect gender-neutral language and procedures for standardized interviews are practiced limiting unconscious bias. To ensure women and gender-nonconforming individuals are empowered in the workplace, employee-led committees, clubs, and celebrations are encouraged to ensure everyone’s voice is included. In terms of career progression, the organization empowers women to lead projects, participate in personal and career development workshops, and integrate structured arrangements to ensure professional progress toward KPIs.
Prisca Wong
Founder & Producer, Threemendous Films Sdn Bhd
Prisca Florence Wong, Founder and Producer, is a champion of gender inclusivity at Threemendous Films. Recognizing the lack of support for and representation of women in the film industry, Prisca empowers all employees at Threemendous Films through gender-inclusive practices such as maternity leave (and paternity leave), insurance policies, flexible working options, in addition to ensuring a safe working environment for open dialogue on violence, harassment, and sexual harassment faced in the industry.
As a women-led and all-women run film company, Prisca and her team promote and support awareness about gender equality and women’s empowerment the best way they know how to – through media. Prisca recognizes the power and influence of media and aims to craft and produce content that does not condone gender discrimination, gender bias, or negative gender stereotypes.
Beyond content production, Prisca believes in the importance of strengthening bonds and relationships with other women-owned businesses. Threemendous Films actively engages with other women to craft women-related stories in addition to encouraging women to lead in technical roles which is rare in Malaysia.
Prisca Florence Wong, Founder and Producer, is a champion of gender inclusivity at Threemendous Films. Recognizing the lack of support for and representation of women in the film industry, Prisca empowers all employees at Threemendous Films through gender-inclusive practices such as maternity leave (and paternity leave), insurance policies, flexible working options, in addition to ensuring a safe working environment for open dialogue on violence, harassment, and sexual harassment faced in the industry.
As a women-led and all-women run film company, Prisca and her team promote and support awareness about gender equality and women’s empowerment the best way they know how to – through media. Prisca recognizes the power and influence of media and aims to craft and produce content that does not condone gender discrimination, gender bias, or negative gender stereotypes.
Beyond content production, Prisca believes in the importance of strengthening bonds and relationships with other women-owned businesses. Threemendous Films actively engages with other women to craft women-related stories in addition to encouraging women to lead in technical roles which is rare in Malaysia.